September 10, 2013 6 Comments
Vodkapundit – Hirsute Hipsters Have Harrowing Habits
Harrowing, that is, if youâ€™re in the business of selling disposable razors:
Procter & Gamble (PG), which rules the category with Mach-3-maker Gillette, said its razor sales are falling in developed markets. This followed yesterdayâ€™s announcement by Energizer (ENR) that unit sales of its Schick menâ€™s razors have dropped 10 percent in the past yearâ€”a literal decimation.
Iâ€™ll tell you whatâ€™s really killing them, and thatâ€™s $4 razor cartridges. If youâ€™re a kid in your 20s, stuck living at home because of Obamanomics, youâ€™ll save money wherever you can â€” and thereâ€™s a good chance your boss at your McJob doesnâ€™t care if you have stubble or not. The worst part for manufacturers is, how they gonna get those kids back on the cartridge farm, once theyâ€™ve seen hairy Par-ee?
I havenâ€™t shaved with a disposable in years, and it was the price (and the promise of a better shave) that chased me away. I used to go through two Fusion cartridges each and every week, for a total annual bill of almost $420 on blades alone. But if youâ€™re willing to take a few extra minutes in the morning, and a few weeks to learn a new skill, you can save a bundle by switching to old-school double edge safety razors.
I switched to a double edge mostly because I thought shaving with a cartridge razor was boring and soulless, but the savings are sweet. (It’s a closer shave, too.)
Most people who get into double edge and straight razors buy a badger hair brush, soap bar, and mug, which ups the initial investment a bit. I haven’t gotten around to that. One day that would make a swell Father’s Day present. Right now I’m still working through the same can of Barbasol.
Previously – Double Edged Safety Razors â€“ The Blades