Words of the Day – Gray/Black/Brown Thursday and Green Monday
December 10, 2013 Leave a Comment
Things change, including where people buy stuff that people want. From downtown shops to the strip mall. Strip mall to indoor mall. Indoor mall to big box store. Big box store to online store.
People not only change where they shop, but when. Besides Black Friday and Cyber Monday there are new super dooper holiday sales days. I knew about Gray Thursday from my wife. She took our oldest daughter out to shop at 8 PM Thanksgiving night and didn’t come back until 3:00 AM.
In recent years, retailers have been trending towards opening on Black Thursday, occurring Thanksgiving evening. In 2011, Walmart began its holiday sale at 10 p.m. on Thanksgiving Day for the first time. In 2012, Walmart began its Black Friday sales at 8 p.m. the day before on Thanksgiving; stores that are normally open 24 hours a day on a regular basis started their sales at this time, while stores that do not have round-the-clock shopping hours opened at 8 p.m. Competitors Sears and Kmart will also be opening at 8 p.m. on Thursday night, while Target and Toys “R” Us will be opening at 9 p.m.
Green Monday on the other hand was a new one on me until the news started covering it this morning.
Green Monday is an online retail industry term similar to Cyber Monday. The term was coined by eBay to describe its best sales day in December, usually the second Monday of December. Green Monday is defined more specifically by business research organization comScore as the Monday with at least 10 days prior to Christmas. In 2009, $854 million was spent online in the US on Green Monday, with sales in 2011 reaching $1.133 billion. In 2012, Green Monday topped out at $1.27 billion, up 13% from 2011 and the third heaviest online sales day for the season behind Cyber Monday and, randomly, Dec. 4, 2012, according to comScore.
Here’s a fine infographic on Cyber Monday. Thanks, Roger.
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