Word of the Day – Brannock Device

Brannock Patent Drawing

From Wikipedia:

The Brannock Device is a measuring instrument invented by Charles F. Brannock for measuring a person’s shoe size. The son of a shoe industry entrepreneur, Brannock attended Syracuse University, New York, U.S.A. where he became a member of the Delta Kappa Epsilon fraternity. Brannock spent two years developing a simple means of measuring the length, width and arc length of the human foot. He eventually improved on the wooden RITZ Stick, the industry standard of the day, and patented his first prototype in 1926. The device has both left and right heel cups and is rotated through 180 degrees to measure the second foot. Brannock later formed the Brannock Device Company to manufacture and sell the product, and headed the company until 1992 when he died at age 89. Today, the Brannock Device is an international standard of the footwear industry, and the Smithsonian Institution houses samples of some of the first Brannock Devices.

I bought a pair of shoes at The Walking Company Friday night. Instead of a Brannock device they used a system from a company called Aetrix that digitally images the foot and arch and measures pressure points and displays the results on an HDTV, the better to sell you insoles with.

I asked them to email me the file.

Kiss my foot, mother Russia

I’ve got higher arches than McDonald’s and big toes like Jane Goodall’s never seen. I knew that stuff, but I didn’t know that I put more weight on my right foot.


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