How is Smith & Wesson selling the Governor so cheap?
January 25, 2011 14 Comments
Caleb reports that Manufacturer’s Suggested Retail Price for Smith & Wesson’s new .410/.45 Long Colt/.45 ACP Governor revolver will be $599. Checking S&W’s Web site, they’re saying $679. Either way, how the heck are they selling it that cheap?
For comparison, the 329PD Alaska Backpacker in .44 Magnum has an MSRP of $979. The Model 325 Night Guard in .45 ACP has an MSRP of $1,049. Like the Governor, those are large frame guns with scandium-aluminum alloy frames that are lightweight, yet strong enough to handle a stout cartridge.
The only cost-cutting measure I can see on the Governor is non-adjustable sights. On the flip side, it has a tritium front sight. (And they may have had to tool up to make a new cylinder size. Not sure.)
- S&W is using a new fabrication method or lockwork to reduce production costs, a la the Bodyguard. Has anyone removed the sideplate and eyeballed the lockwork?
- S&W is worried enough about Taurus that they’re drastically dropping their price to compete with the Taurus Judge, which sells for about that same MSRP.
- Whereas most S&Ws sell well below MSRP, this one will sell very close to list, though by itself that wouldn’t be enough to explain the low price.
- Someone at S&W goofed and we’ll find out the $679 isn’t the correct MSRP. The different MSRPs that have been reported would tend to support this theory.
Hey, if they can really sell the gun that cheap it’s great news. Make another version with a shorter cylinder (that can’t fire .410 shells) and it would be a bargain for a .45 ACP/.45 Long Colt revolver. I hope they can make some other frame sizes and calibers that cheap. I’d just like to know how they’re getting the price so low.