Wash. TV anchor lands job in Knoxville thanks to Twitter

Westfield PatchDrohan Tweets Her Wpay From Westfield to Knoxville:

Drohan had ifor a job with an NBC affiliate in Washington State, which she was offered. While she ended up declining the job, she chose to place it on her Twitter feed, where a sudden new opportunity came along.

“I had put that on my Twitter and the news director in Knoxville, Tenn., is a follower of mine on Twitter,” she said.

Suddenly, Drohan found herself with a direct Tweet from the news director of WATE, the ABC affiliate in Knoxville. He offered her a shot at the morning anchor position, saying he had looked at her demo reel on YouTube and was impressed by what he saw. (It is common for many up-and-coming television journalists to place their demo reels on YouTube.)

Very cool. I used this in a meeting today to illustrate the surprising ways people are connecting via social media in the business world.

Via Michael Silence.

P.S. The consultants we spoke to today recommend changing your Twitter design at least once a quarter. I like that idea. Corporate Web re-designs can be long, drawn-out, and political. Twitter is so simple there’s no reason not to change frequently and keep things fresh.

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